Tool Database/Content & Marketing

Google Ads (Performance Max)

by Google LLCContent & Marketing

AI ad optimization and bidding.

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Risk Classification by Use Case

The same tool can have different risk levels depending on how it is used. Below are the common use cases and their EU AI Act classification.

Creative optimization

Limited
Art. 50

Audience targeting

Limited
Art. 50

Automated bidding

Minimal

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This classification is based on the EU AI Act (Regulation 2024/1689) and general guidance. It does not constitute legal advice. Risk levels depend on specific deployment context. Consult a qualified professional for complex situations.

Google Ads (Performance Max) — EU AI Act Risk Classification | Up North AI