The human judgment layer for the AI age
Based in the Nordics. Working globally. Helping companies navigate the post-coding era where AI agents do the building, and humans need to get much better at directing, evaluating, and orchestrating.
The Shift
The old world of digital development was about writing code. Finding engineers. Managing backlogs. Shipping features.
That world is ending.
AI agents now write code, run tests, deploy systems, and iterate faster than any human team. A teenager with Claude can build in a weekend what used to take a team of five three months. And the tools are only getting better.
This doesn't mean technology gets simpler. It means the hard problems change.
When anyone can build anything, the questions that matter become: What should we build? Is what we built actually good? How do we connect dozens of AI systems without creating chaos?
Our Belief
“The companies that win in this era won't be the ones with the most engineers or the best AI tools. They'll be the ones with the best judgment—about technology, about design, about risk, and about where humans still need to be in the loop.”
That's what we help build.
Who We Work With
The Scaling Startup
Built fast with AI. Growing fast. Starting to feel the cracks. Needs architecture review, agent orchestration, and someone to tell them where the landmines are before they step on them.
The Enterprise AI Team
Has budget, has mandate, but stuck in pilot purgatory. Needs help moving from 'interesting demos' to production systems that actually change how the business operates.
The Traditional Company
Board says 'we need an AI strategy.' They don't need a strategy deck. They need someone to show them what's actually possible and help them take the first real step.
How We Work
Speed
Weeks, not quarters. We believe in making decisions and moving fast.
Pragmatism
We care about what works, not what's trendy. No buzzword bingo.
Partnership
We help you build it yourself, not make you dependent on us forever.
Our Voice
Direct
We don't hedge with corporate jargon. If something is a bad idea, we say so.
Pragmatic
We care about what works, not what's trendy. No buzzword bingo.
Honest
AI is moving fast. Anyone who claims to have all the answers is selling something. We share what we know and are clear about what we don't.
Nordic
Clean, minimal, functional. Like the design, like the thinking.
Let's build something together
Whether you're scaling fast, stuck in pilot purgatory, or just starting to wake up to what's possible—we should talk.