A think tank for the post-code era
Based in Stockholm. We explore what happens when AI builds the software — by building it ourselves. Products, experiments, and observations from the frontier.
The Shift
The old model of software development — hire engineers, manage backlogs, ship features — is being rewritten in real time.
That's not a prediction. It's already happening.
AI agents now write code, run tests, deploy systems, and iterate faster than any human team. A teenager with Claude can build in a weekend what used to take a team of five three months.
This doesn't make technology simpler. It means the hard problems change.
When anyone can build anything, the interesting questions become: What's worth building? How do you orchestrate dozens of AI agents without chaos? And what does 'good' even mean when machines write the code?
What We Think
"The companies that win in this era won't be the ones with the most engineers or the best AI tools. They'll be the ones with the best judgment — about what to build, what to trust, and where humans still need to be in the loop."
That's the shift we're tracking.
Who Finds Us
The Curious Company
Knows AI changes everything but wants to talk to someone who's actually building at the frontier. Not looking for a slide deck — looking for a sparring partner.
The SaaS Refugee
Tired of adapting their process to generic tools. Paying for 15 platforms that don't talk to each other. Ready for software built around how they actually work.
The Technical Founder
Using AI agents to build but wants a second perspective. Someone who's shipped production AI systems and knows where the landmines are.
How We Operate
Ship Fast
We believe in building to understand. Working prototypes over pitch decks.
Build Real Things
We don't theorize from a distance. Every opinion is backed by something we've shipped.
Share Openly
Our news, insights, and projects are public. The best ideas come from sharing, not hoarding.
Our Voice
Direct
We don't hedge with jargon. If something doesn't work, we say so.
Pragmatic
We care about what works, not what's trending. No buzzword bingo.
Honest
AI moves fast. Anyone who claims to have all the answers is selling something. We share what we know and are clear about what we don't.
Nordic
Based in Stockholm. Clean, minimal, functional — like the design, like the thinking.
Interesting problem?
We're selective about what we take on, but always curious. If something here resonated with your challenge, let's talk.