Privacy Policy

Last updated: February 2026

Up North AI ("we", "us", "our") respects your privacy. This policy explains what data we collect, how we use it, and your rights.

What We Collect

We collect minimal data necessary to operate our website and services. We do not sell, rent, or share your personal data with third parties for marketing purposes.

Analytics

We use Umami, a privacy-focused, self-hosted analytics tool. Umami does not use cookies, does not collect personal data, and does not track users across websites. All data is aggregated and anonymous. No data is shared with third parties.

If you subscribe to our newsletter, we store your email address to send you daily AI news updates. We use Resend as our email service provider. You can unsubscribe at any time using the link in every email. Upon unsubscription, your email address is removed from our mailing list.

Cookies

Our website does not use tracking cookies. The only cookie used is a session cookie for the admin dashboard, which is strictly functional and not used for tracking.

Third-Party Services

We use the following services to operate our website: - Vercel (hosting) - Umami (privacy-focused analytics, self-hosted) - Resend (newsletter delivery) - Google Fonts (typography, loaded locally) None of these services receive your personal data for tracking purposes.

Your Rights

Under GDPR, you have the right to access, correct, or delete any personal data we hold about you. You also have the right to withdraw consent and to lodge a complaint with a supervisory authority. For newsletter subscribers, you can exercise these rights by unsubscribing or contacting us directly.

Contact

If you have questions about this privacy policy or your data, contact us at hello@upnorth.ai.